ONE DIRECTION TOUR VIDEOS

We were hired by Sony to cut a series of video diary style tour films for pop sensation One Direction.  The brief was to keep things simple and show the fans what they want to see – boys being boys in the downtime between concerts.  It seemed to work … within a week over 1 million Directioners had watched the first video on YouTube, with the current total last time we checked now standing at 2.7 million hits.